Good audio is often something which may go unnoticed at an event. It seems these days that unless something goes wrong, the audio is left on the backbench.
So what about when you need clarity for spoken word outdoors at an event for 1,000s? You need the system to be loud enough that everyone can hear you, but also not so loud that local residents are complaining and the audience are shuddering at the noise. The same goes for a conference room of 100's, you want to avoid any echo, whilst having the speech sound natural.
When audio works, the natural sound is exactly what you want, but it's also exactly what goes unnoticed. If you have a presenter on stage and all you can hear is interference or there is a background buzz it can make it very difficult to focus on the speech, but well prepared kit and an experienced technician should be able to eliminate as much of this noise as possible, if not all of it - and that's even before your event has started!
If the sound is going well at your event, or has never been an issue in the past, stop and ask yourself why that is. When reviewing your set up for the future, make sure you don't take away the elements which make it work in the first place. All too often companies may switch to cheaper AV suppliers, or think they can buy themselves some inexpensive, off-the-shelf, speakers and simply plug in and go. And although there is nothing and no-one stopping you from doing this, the majority of production companies and AV specialists will know that the benefits by and large outweigh the drawbacks when spending money.
So next time you're holding an event, or even just attending, take five minutes and think about how the audio sounds. Would you change it, and why?